The path to pricing success for your business

The path to pricing success for your business


Date: Friday 15 October 2021
Time: 12:00 am - 12:00 am
Location: Centre for Professional and Executive Development, Darlington, DL1 1DR
Event type: Workshop

With price being influenced by a multitude of factors, getting it right can be tough.

We’re inviting Tees Valley business owners to join us on Friday 15 October to gain a better understanding on how to set the right prices for your audience and revenue goals.

This practical masterclass will be led by Alan Timothy, CEO of AI powered price optimisation platform, Bubo.AI, who will share his knowledge and expertise to help you develop a successful pricing strategy.

Alan will cover the key considerations of pricing including:

-The price value equation

-The 4 P’s

-How to set the price

-B2C pricing vs B2B pricing

-Customer segmentation

-How to succeed in price negotiations

-And more!

Workshop delivery partner

Alan Timothy, CEO, Bubo.AI

Alan is currently founder and CEO of Bubo.AI ( and non-executive director of razorblue ( and has founded 4 customer data businesses selling 2 to USA companies. Alan has built customer models for: Jack Daniels, Famous Grouse, Ford Motor Company and Hugo Boss.

Bubo.AI delivers AI powered price optimisation and is backed by Mercia Asset Management, was selected as a Microsoft Start Up, was named The Emerging AI Technology winner in 2020,was a Regional Winner of Technations 2020 and graduated from Constructive Destruction Labs in Atlanta in 2021. Bubo.AI is also listed in Gartner in their B2B Price Optimisation Management Software and named as one of the Top 5 AI Analytics companies to watch in 2021.

Alan holds an MBA in International Business, a MSc in Medical Statistics and a BSc in Medical Bacteriology, he is a visiting Fellow at Teesside University and Newcastle University and is a director National Innovation Centre for Data based in Newcastle.

If you would like to attend, please register your interest via the form below.


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