The DigitalCity SCALE programme has been designed for digital business leaders in the Tees Valley to equip them with the digital knowledge they need to grow.
You will hear from inspirational business leaders who have been on their own entrepreneurial journey as they share their insights, experiences, successes and failures they’ve learnt along the way. You’ll also work alongside like-minded peers – business leaders facing the same challenges and obstacles, giving you the opportunity to learn from each other.
Keep up to date with the details of our next SCALE programme.
As business leaders, we understand that your time is precious and have structured the programme with one workshop per fortnight. A typical workshop day runs from 9.30am until 4.00pm including a lunch break with a guest speaker and Q&A opportunity.
Each client will receive up to one day mentoring with one of the course facilitators during the programme, in which you’ll receive help in formulating a bespoke action plan and have the opportunity for a private discussion.
After an initial induction about the programme, we explore expectations, the role of each participant in the group, agree what success looks like for all and then we dive straight into Design Thinking. This will include discussions around several key topics such as customer journey mapping and seeing your business through the eyes of your client. It will highlight the tangible benefits of creating a collaboration based culture and the importance of experimentation.
The second workshop is focussed on practical implementation and includes exercises of design thinking and service blueprinting. This session will help you focus on “the one” idea when you have ideated many. We then explore how to implement new innovations without risking your core business through reviewing yours and other business models, value proposition and lean start-up principals. An IP lawyer will also join the session to help with questions around protection (and if you really need it).
To help you understand how to attract and hire the right people for your business, you will explore the importance of values and culture and how you should hire based on these very important factors. We will discuss how a business leader’s focus should be on the future and “on” business, along with the art of delegation and the role of NED’s. You’ll also learn about the huge importance of clear communication and its core role in success.
This session will help you to create true differentiation from your competitors. You will explore best practices, critically analyse your peers and industry best practice in order to help catapult YOUR growth. The hugely important areas of goal setting, customer promises and communicating your strategy across all functions. Perhaps the most important exploration is the tools used to ensure that you know when you are succeeding and when things need iteration.
The fifth session explores how to become masterful at sales and marketing. We’ll cover key elements including the importance of linking your sales and marketing strategy to your overall business strategy. We will explore the importance of identifying your customer and how this links to design thinking, profitability and targets.
The penultimate session focusses on execution. This is all about measurement and how you set appropriate targets, along with the role of governance, meeting rhythms and how KPI’s are intrinsic to success. During this session you’ll also get the chance to put on record the changes that you intend to make to your business. The whole programme is about your commitment to change, here is where that is tested!
The final session focusses on the critical topic of cash and how to raise finance. Cash is the life bood of any business and if there is only one take away from the whole programme, it is that you know your cash conversion cycle.
Given that growth costs time and money, we explore all of the avenues open to you in order to fund the execution of your plans. Even if you have the cash in the business to fund your growth it may be better to borrow from others, sell equity or something in between. We help you explore what is right for you.