Case Study: MGC Agency

Driving business growth and revenue through bespoke digital solutions, strategies and experiences is what the Hartlepool-based, tech firm, MGC Agency is all about. 

Managing Director, Chris Carroll, has almost two decades of experience in delivering digital, content and social media support, as well as invaluable growth advice to over 400 clients on a local and multinational level, including big-name businesses such as Red Bull, Kellogg’s and Air Asia. 

But it’s not just about the big players. The savvy Strategy Leader supports local pre-starts and start-ups too, working with them at every stage of business development to improve processes and increase profits through digital solutions including Magento eCommerce, WordPress, IOS, Android Mobile Apps and Online Marketing.

But what about the digital firm’s own growth plans? 

Being an ambitious business owner himself, Chris began considering the next steps for MGC Agency and received invaluable support from DigitalCity around taking the potential route of investment – something that he was initially skeptical about. 

Having embarked on DigitalCity’s dedicated Investment Readiness Programme, Chris gained a thorough insight into the investment world and thanks the extensive support from the team for making him more confident and prepared for investment, when the time is right. 

Chris said: “The Investment Readiness Programme gave me an excellent insight into the preparation and execution required to pitch to potential investors. Most investors have a broad range of options for investment-ready candidates, and learning those key triggers was crucial as it allowed me to really showcase the agency’s value and potential. 

Chris added how “coming away from the programme has allowed me to focus on projections for turnover, future goals and sustainable growth, all of which bring attraction to potential investors.

We’ve also enhanced our brand value and refined our pitch deck with the pointers we received.

I cannot argue against the support received. Feedback and advice were received at every point. To have such experience in the room was terrific.”

Describing the ERDF* funded initiative as something that ‘ticked all boxes’, Chris has gone on to apply the knowledge he’s gained from DigitalCity’s mentoring to support his own MGC clients who are considering the world of investment. 

“Thanks to the informal mentoring and fantastic advice from the DigitalCity team we’ve also been able to develop our growth and exit plan, as well as recently add to our core team with the exciting appointment of our new Marketing and Communications Executive. 

I would highly recommend working with the DigitalCity team, the expertise and support given have made this a must-do for any growing business with ambition.”

With a large appreciation for the support received from DigitalCity and the overall positive impact that it’s had on the digital agency, Chris continues to work closely with the team and has gone on to inspire other tech start-ups through the initiative’s other programmes.