Case Study: Dandy Threads

Bespoke men’s tailoring specialists Dandy Threads looked to DigitalCity for support with their digital aspirations, following a rapid surge in demand for their high-quality products.

When the business experienced an increased demand for their products and services both locally and nationally, they understood the requirements to have a stronger online presence in order to grow their business.

Dandy Threads were presented with many challenges due to the limited resource and time available to optimise their digital marketing strategy and e-commerce.

After reaching out to DigitalCity, Dandy Threads were connected to digital strategists, Braid Consulting, who are part of the DigitalCity consultancy panel.

Braid Consulting worked closely with Dandy Threads to demystify the complexity of website design and social media management, and to simplify any technical jargon. Braid carefully informed the business on how to action the recommendations from the detailed audit, which will support their growth aspirations.

Derrick Langley, Owner of Dandy Threads said:

“The experience and level of support was very informative and the project was of the highest quality and matched the level of service we provide for our own clients.”

The audit took place to assess the tailoring experts’ existing digital provisions before a full project structure was developed addressing the core business needs, in order to improve Dandy Threads’ digital presence.

Derrick was delighted with the consultancy company stating that “everything was laid out in the report and clearly explained in team meetings, the Braid team delivered their audit professionally with a little humour which was refreshing.

“It was enlightening on many levels and the depth of the audit exceeded our expectations, and Dandy Threads is now moving forward in a timely manner with the recommendations provided.”